About this project –

Motif needed a social media content strategy, planning ,production, influencer outreach & management to engage its target audience and generate a library of UGC content for various marketing needs.

What I did –

As the Editorial Content Director, I was responsible for driving profitable bottom line revenue through strategizing, content planning, building a production team, managing production budget and overseeing influencer outreach & content production process from ideation to completion.


Influencer Outreach

Result –

Developed creative campaign ideas, created & deployed campaign briefs to influencers & drove top line revenue through influencer marketing.