About The Project – The goal of this project was to produce one campaign with a limited budget and get the most out of it.

What Was Done

Using the“Reverse Pyramid” content model, I led a production team of Videographer, Photographer, Editors, Stylist, Models & Voiceover Artist for the common goal of creating one pillar content in video format.


I created one pillar content & repurposed all “behind the scenes” images & videos into 3 months worth of micro & nano content such as memes, GIFS, Instagram reels video, Tik tok videos


Creative Director, Art Director, Co-Editor, Content Curator